Holland Cooke Media

See: Select Radio Show sessions archived. Just posted: Video: Michael Harrison’s S.R.O. keynote.

…in baseball’s tightest divisional race, imaging your consultant crafted for client stations sounded like October, not April…

Listen for copy-that’s-been-airing-all-season, like “SUMMER’S HERE!” That sends advertisers the dangerous message that service ended when the sale was made. In September, lots of spots have been running since April…JUST-AS baseball climaxes…and when smart stations ask sponsors to re-up for next year.

“The only reason I’m on Facebook is to keep up with my daughter while she’s at college and re-post my Twitter feed automatically.”

Swap links? We’ll both Google better! Link to http://hollandcooke.com, then Email me the URL of the page it’s on, and I’ll include you below…

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