From: Dexter Tenison, MSS, CFT, Owner of Memphis Adventure Boot Camp RE: Make your boot camp the "talk of the town" by being fun and effective.
Have you ever really thought about why some boot camps are always packed with a huge colossal membership base while others never seem to be able to grow? It is a fact that 50% of people who start an exercise program will drop out within six months.
You see, if you are committed enough to own a boot camp, you are probably what I would consider to be a "gym rat." You are going to work out no matter the condition or how simple it is.
Let me tell you a little secret: most people stop a fitness program because they become BORED! In fact, the newest research in sports psychology journals shows that adherence to a fitness program is solely based on the simple fact that they ENJOYED what they were doing!
Using Boot Camp Game Days have allowed me to retain clients that have been with me every since the very first day I opened my boot camp in 2009. This means that I have a reliable stream of revenue from them and can focus on providing our clients better services and not work as hard marketing my boot camp. This is especially important because it seems like new boot camps and fitness classes are popping up EVERY WEEK. Luckily, they don’t have the staying power because they simply did not have the "secret sauce" to keep clients coming back for more. Their workouts are as dry and boring as just doing push-ups and sit-ups over and over and over again. Yawn! As soon as they open, they seem to close just as quick. Luckily for me, we wow them…